Thammachad brand products on a store shelf in Bangkok.

Thammachad, which means “nature” in Thai, began as an initiative of the King of Thailand to produce environmentally friendly, chemical free rice that would benefit the nation’s rural poor through fair trade and also draw from their resources and knowledge. Thammachad has now become Thailand’s premiere green brand, selling organic beverages and skin care products at 34 locations ranging from small shops to luxurious shopping malls.

Thammachad cosmetics include traditional organic ingredients that have long been used in Thailand, but in stylishly designed packaging that appeals to hip young Thai consumers. Thammachad’s Botanical Shampoo with centella asiatica extract claims to slow down hair loss and stimulate new hair growth. Soap made from Thai jasmine rice invigorates skin and prevents acne and yeast infections. Virgin coconut oil is in products as a UV-blocker and to restore essential oils to hair.

A number of new natural brands such as Maithong and Catherine have entered the market, increasing the overall market share for organic goods increasing consumer awareness of organic goods.

Meanwhile, the Thai government recently launched the “one village, one product” project, which aims to create new products enhanced by the use of local human and natural resources. This plan is sure to increase the popularity of natural products all over the country.

Jansinee & Dongjai

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Thammachad official homepage (Thai)