Mobile Phone - Fashion Collaborations

Mobile provided SoftBank unveils high fashion handsets

Japanese mobile phone provider SoftBank has announced a new handset model designed in collaboration with Glamorous, a fashion magazine for stylish women in their 20s. Advance reservations are being accepted for the new model, which will go on sale September 6, to coincide with the publication of the October issue of the magazine. This is not the first fashion tie-up for SoftBank, the third largest mobile provider in Japan, which has been making efforts to win more female users.