Asian Consumer Intellegence
FMCG
Snack maker Morinaga has released a its Dars chocolate bar in a new package intentionally printed backwards, as part of a clever Valentine’s Day promotional campaign.
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FMCG
Morinaga has released a new chocolate stick snack that is flavored with European grown strawberries. The product name “Ko-eda” means “twig” in Japanese.
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Morinaga has released a limited edition of its long-selling chocolate ball snacks, represented by the popular “Kyoro” bird mascot.
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Morinaga has released two chocolate snacks marketed to students studying for college entrance exams, which are held every January.
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Morinaga has released “Haichu” a soft, chewy, plum-flavored candy which is designed to make chewers alert, and has gone on the market when millions of students are studying for the notoriously difficult exams to enter Japanese universities.
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Morigana has released a new package for its chocolate snack Dars that includes a thermometer function…
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