Asian Consumer Intellegence

Meiji has released “Perfect Plus,” a line of high-protein diet goods, including shakes, drinkable jelly, bars, and biscuits. The products presented as “a diet that won’t leave you feeling hungry.”
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Today Kirin releases to limited edition packages for its Kirin Lager brand, which is celebrating its 120th anniversary.
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Kracie Foods has released Pepperfruits, a chewing gum flavored with mango and passion fruit and which also contains ground black pepper – as far as we know the first time that such a hot spice has been used in a sweets product in Japan.
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Xylish, the gum brand from Meiji, has created cool new packaging for their boxed gum in a range of bright, eye-catching colors.
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Meiji has released the premium Fran Whipps, which have a whipped-cream textured coating, flavours come in caramel or strawberry.
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Meiji has launched an unusual campaign for their gum brand Xylish where customers can win one of 30 different designs of shorts-style underwear.
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“Monster Parent” a new drama series on Fuji Television premiered yesterday. The story revolves around a female lawyer at a prestigious law firm who is summoned to a public school in the suburbs to help the board of education deal with a “monster parent.”
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