Beauty & Wellness, FMCG

Meiji Perfect Plus

Meiji Perfect Plus

Meiji has released “Perfect Plus,” a line of high-protein diet goods, including shakes, drinkable jelly, bars, and biscuits. The products presented as “a diet that won’t leave you feeling hungry.”

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FMCG

Kirin Lager Limited Editions

Kirin Lager Limited Editions

Today Kirin releases to limited edition packages for its Kirin Lager brand, which is celebrating its 120th anniversary.

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FMCG

Spicy Sweets

Spicy Sweets

Kracie Foods has released Pepperfruits, a chewing gum flavored with mango and passion fruit and which also contains ground black pepper – as far as we know the first time that such a hot spice has been used in a sweets product in Japan.

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FMCG

Meiji Xylish Gum

Meiji Xylish Gum

Xylish, the gum brand from Meiji, has created cool new packaging for their boxed gum in a range of bright, eye-catching colors.

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FMCG

Meiji Fran Whipps

Meiji Fran Whipps

Meiji has released the premium Fran Whipps, which have a whipped-cream textured coating, flavours come in caramel or strawberry.

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FMCG

Xylish Campaign

Xylish Campaign

Meiji has launched an unusual campaign for their gum brand Xylish where customers can win one of 30 different designs of shorts-style underwear.

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Consumer Shifts

Monster Parents

Monster Parents

“Monster Parent” a new drama series on Fuji Television premiered yesterday. The story revolves around a female lawyer at a prestigious law firm who is summoned to a public school in the suburbs to help the board of education deal with a “monster parent.”

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FMCG

Acerola Summer Drinks

Acerola Summer Drinks

In the summer of 2007, the Japanese summer drink market was dominated by acai berry drinks. This year, it is acerola, also known as “Barbados cherries.”

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