Asian Consumer Intellegence
Consumer Shifts, Lifestyle Spending
Tokyo Girls Collection announces a theme for its next edition that encourages girls to shop their way out of the recessionary blues.
More..»Consumer Shifts, FMCG
The new ILOHAS bottled water from Coca-Cola Japan cuts down on packaging and creates a new disposal ritual to make consumers feel good about going “green”.
More..»Beauty & Wellness, Consumer Shifts
Working out to look good isn’t enough for Japanese women, who are starting to set ambitious personal goals and making lifestyle-altering choices.
More..»FMCG
An aggressive collaboration shows salarymen how to make time for two seemingly unrelated products that will support their busy work lives.
More..»Innovation, Lifestyle Spending, Newsletter
As Japan’s experience in the 1990s shows, prolonged periods of slow economic growth make consumers rethink their spending priorities. They also force businesses to innovate.
More..»Consumer Shifts, Newsletter
Consumers are increasingly opting to stay home and practice self-enriching hobbies, such as cooking with the family, making clothes and growing food.
More..»FMCG
McDonald’s Japan is experiencing brisk sales of its “Premium Roast Coffee.” The coffee is made from South American beans, and packaged in a sleekly designed cup with a black lid.
More..»Beauty & Wellness, Innovation
Since 2004, Panasonic has been selling a lineup of beauty appliances that generate nano-sized steam particles to moisturize facial skin, offering Japanese women an affordable way to replicate the beauty salon experience at home.
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