Innovation

The App Store model gives Japan’s advertising behemoth Dentsu an idea of how to control mobile media.

Beauty & Wellness, Innovation

Japan is subsidizing “plant factories” that provide stable supplies of high-quality vegetables. The technology isn’t entirely “green”, but do consumers care?

FMCG, Lifestyle Spending

A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.

Consumer Shifts

Internet search data shows value-hunting Japanese will go to great lengths to find a smart service at the right price.

Beauty & Wellness, Consumer Shifts, FMCG

Japanese women have been flying to Seoul and bulk-buying cosmetics. But with a less favorable exchange rate, how can South Koreans keep selling?

Five by Fifty’s headquarters in Tokyo constantly tracks new products, features, flavors and categories emerging in Japan, the world’s most innovative market for FMCG. We produce bespoke reports for our clients covering food and beverages, flavors and fragrances, and household goods. We then work with each client to turn the insights and ideas we gather [...]

New Japan Govt to Focus on Consumers: Telegraph Consumers at Last Drive Growth in China: Bloomberg Fearful for Jobs, Japanese Cut Spending: Bloomberg All Change as LDP Bigwigs Loose Seats: JT NEC, Hitachi, Casio May Merge Mobile Units: WSJ New Casino Opens in Manila: Bloomberg Teddy Bear Nurse to Care for Old Japanese: CNET Lawson, [...]

Consumer Shifts

Some young Japanese are rejecting single-living and opting to share spaces with others, usually strangers, as they search for a sense of community.