Asian Consumer Intellegence
Consumer Shifts, Innovation
Toys that allow children to try their hands at making real food – from chocolate snacks and ice cream to bread and sushi rolls – have achieved remarkable success in Japan.
More..»Consumer Shifts, Lifestyle Spending
Japanese marketers have been been increasing efforts to sell to the so-called “yutori” generation, born roughly between 1987 and 1990, and are now becoming working members of society, and are harder to pin down than one might imagine.
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