INTAPAC provides insight into marketing, packaging innovation, retail trends, consumer behavior and analysis on new fast moving consumer product launches in the world’s fastest growing Asian markets. A new innovation tool from Five by Fifty, Asia’s leading trend forecasting and consumer research agency, INTAPAC tracks game-changing products released in Japan, Korea, China and other Asian [...]

Innovation

The App Store model gives Japan’s advertising behemoth Dentsu an idea of how to control mobile media.

Consumer Shifts

A generational-shift toward informality will require companies to rethink how they communicate with employees.

New Japan Govt to Focus on Consumers: Telegraph Consumers at Last Drive Growth in China: Bloomberg Fearful for Jobs, Japanese Cut Spending: Bloomberg All Change as LDP Bigwigs Loose Seats: JT NEC, Hitachi, Casio May Merge Mobile Units: WSJ New Casino Opens in Manila: Bloomberg Teddy Bear Nurse to Care for Old Japanese: CNET Lawson, [...]

Browse Five by Fifty by Sector Beauty & Wellness Fast-moving Consumer Goods Innovation Marketing Campaigns Social Shifts Five by Fifty’s network of skilled researchers based throughout Asia, provide real-time reporting on new FMCG product launches and trends. This information is available for a competitive fee at INTAPAC, Five by Fifty’s innovation tracking tool. Our industry [...]

Innovation

Asahi has relased a soft drink with a product name that translates as “Emergency Rations for Waking Up,” printed in bold on a bright yellow background.

FMCG

Asahi has unveiled two new editions to its “Cocktail Partner” series of canned cocktails for limited release in Spring.

FMCG

Asahi has released a new green tea chu-hai drink, made from a blend of three types of green tea and containing 5% alcohol by volume.