INTAPAC provides insight into marketing, packaging innovation, retail trends, consumer behavior and analysis on new fast moving consumer product launches in the world’s fastest growing Asian markets. A new innovation tool from Five by Fifty, Asia’s leading trend forecasting and consumer research agency, INTAPAC tracks game-changing products released in Japan, Korea, China and other Asian [...]

FMCG, Lifestyle Spending

A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.

Consumer Shifts

Internet search data shows value-hunting Japanese will go to great lengths to find a smart service at the right price.

Consumer Shifts

A Tokyo exhibition by artists who came of age during Japan’s previous economic slump will offer a glimpse into how recessions affect creative mindsets.

Consumer Shifts

A generational-shift toward informality will require companies to rethink how they communicate with employees.

Intelligence only becomes valuable with context, so Five by Fifty analyzes Japanese consumer shifts – changes in the way people think, feel and act – through direct contact with consumers, ethnographic research, media analysis and good old-fashioned footwork. We create bespoke reports for our clients on insights we gather, and then work closely with them [...]

Innovation

London’s city planners want to replicate Tokyo’s Shibuya Crossing in the West End. It will be a sociological as well as logistical innovation for pedestrian management in the UK.

Browse Five by Fifty by Sector Beauty & Wellness Fast-moving Consumer Goods Innovation Marketing Campaigns Social Shifts Five by Fifty’s network of skilled researchers based throughout Asia, provide real-time reporting on new FMCG product launches and trends. This information is available for a competitive fee at INTAPAC, Five by Fifty’s innovation tracking tool. Our industry [...]