no image -> Moving Forward

Five by Fifty will conduct a survey of 500 Japanese consumers April 2-3, 2011 to ascertain how the ongoing crises are affecting sentiment. The goal is to provide our clients with signposts into how this series of tragic events is changing consumers’ outlook and spending patterns, enabling them to effectively asses how their own businesses [...]

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no image -> Testimonials

“I call Five By Fifty ‘My World Trend Eye’. Their total brand evaluation ability is excellent. Five by Fifty watches the world wide market and picks up on trends and goods and finds out the common values of consumers. Asahi finds hints of new products from the ideas which Five by Fifty has reported on [...]

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no image -> Consumer Intelligence

Date: Ongoing Location: Pan-region Client: Various Brief: Provide intelligence about new product launches and market analysis that assists clients develop NPD, supply chain and marketing strategies to grow their businesses in Asia Pacific and beyond.

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no image -> Bespoke Reports

Date: 2009-2010 Location: Pan-region Client: Tokyo-based beverage manufacturer Brief: Provide intelligence reports analyzing the beverage markets of specific Asian economies to support client strategy to boost sales outside of home market.

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no image -> Trend Forecasting

Date: Spring/Summer 2010 (ongoing) Location: Tokyo, Shanghai, Beijing Client: Global beverage manufacturer Brief: Find economic- and demographic-driven consumer trends in China and Japan, supported by in-depth market analysis, with explicit implications for the global beverage market in several other specific global markets

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5x53 Home page

INTAPAC provides insight into marketing, packaging innovation, retail trends, consumer behavior and analysis on new fast moving consumer product launches in the world’s fastest growing Asian markets. A new innovation tool from Five by Fifty, Asia’s leading trend forecasting and consumer research agency, INTAPAC tracks game-changing products released in Japan, Korea, China and other Asian [...]

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FMCG, Lifestyle Spending

Freebies Go Premium

Freebies Go Premium

A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.

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Consumer Shifts

Savvy Searchers

Savvy Searchers

Internet search data shows value-hunting Japanese will go to great lengths to find a smart service at the right price.

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